Despite the countless possibilities and resources offered by Google to set up your Google Shopping campaigns, it can be time-consuming for anyone new to this type of campaign.
Indeed, Google indexes billions of pages, so it can be difficult to position yourself in the first results, even with a large budget. It often happens that e-merchants, after a few months of use, find themselves lost, with the sensation of spending money for nothing.
This is why Google has launched Smart Campaigns, an artificial intelligence tool which, combined with the myAds tool, will allow you to increase your visibility while ensuring your profitability. An effective and sustainable response to the three challenges of today’s e-merchant:
- Acquire new customers
- Develop and optimise your digital visibility
- Ensure your profitability by selling on the Web
As an official Google partner, myAds is designed to integrate easily with the rest of your tools. The tool will easily connect to your catalogue and quickly export all your products, while being linked to your Google Ads and Merchant Center accounts. Then, you will less interact, as the tool will automatically control your campaigns by exploiting Google’s artificial intelligence.
The algorithm has been designed to define 6 different campaigns that will be automatically driven by profitability and margin. That is to say that the tool will continuously adjust your ads and bids in order to reach your profitability target for each campaign. By performing a real-time market analysis, myAds will intelligently allocate your budget and maximise your conversion value to ensure your return. This is the first aspect of the concept to drive a smart bidding strategy