Gear Up for Peak Sales Season 2025 with Smart Pricing Strategies
How myPricing’s Product Collections Help You Stay Competitive and Profitable
Black Friday, Cyber Monday, and the festive mega-sale season are almost here, and with them comes an unprecedented opportunity for merchants.
In 2024 alone, U.S. shoppers spent $10.8 billion online on Black Friday. (Source: Adobe Digital Insights), with 197 million consumers shopping over the five-day Thanksgiving weekend (NRF).
But this opportunity comes with fierce competition and razor-thin margins. Millions of shoppers, hundreds of marketplaces, and lightning-fast price changes make it harder than ever to:
- Win the Buy Box
- Stay competitive across channels
- Protect your profitability while scaling up
How do you balance aggressive pricing with healthy margins in such a dynamic environment?
This is where Boostmyshop’s myPricing and our latest feature called Product Collections come in to make your pricing strategy smarter, faster, and more profitable.
The Challenge: Managing Promotions at Scale
Black Friday and Cyber Monday create massive opportunities but they also expose the limitations of traditional pricing strategies. When demand spikes and competitors drop prices every hour, even the most prepared merchants face challenges like:
- Manual updates across thousands of SKUs → Spending hours editing prices when speed is everything
- Inability to run targeted promotions → Applying blanket discounts when only specific products should be discounted
- Limited control over pricing rules → Struggling to set unique strategies for premium, high-margin, or clearance products
- Margin erosion from hyper-competition → Slashing prices aggressively without visibility into competitor moves
- Delayed response to market trends → Losing the Buy Box because you couldn’t adjust prices quickly enough
These issues are amplified during big sales events when every second counts. If your competitors are repricing automatically and you’re stuck with spreadsheets or manual edits, you’re already losing sales and profits.
Product Collections Feature in myPricing
As the shopping season heats up, speed, precision, and control over your pricing strategy become non-negotiable. That’s why we’ve recently introduced Product Collections in myPricing, a powerful feature designed to help merchants manage promotions intelligently and stay competitive.
With Product Collections, you can group products based on specific conditions like categories, brands, margins, stock levels, or custom attributes, and apply targeted pricing strategies in just a few clicks.
For example, you can:
- Group all electronics into a single collection and apply a Black Friday discount
- Isolate high-margin SKUs to run aggressive promotions without hurting profits
- Create a collection of clearance stock and apply deeper markdowns
- Set unique pricing rules for premium vs. standard items
- Prepare flash sales quickly, without touching individual product settings
Instead of manually editing hundreds or thousands of SKUs, you can now launch pricing campaigns instantly, saving hours of effort and minimizing the risk of errors.
In short, Product Collections put you in complete control of your promotions and give you the agility needed to compete during high-pressure sales events like Black Friday and Cyber Monday.
Smarter Decisions with myMarket + myPricing
Pricing for Black Friday and other mega-sale events isn’t just about applying discounts, it’s about making data-driven decisions in real time. That’s where the power of myPricing combined with myMarket comes in.
With myMarket, you get deep, AI-driven insights into your competitive landscape, which you can directly feed into your pricing collections to stay ahead of the game.
Here’s how it works:
- AI-Supported Product Matching → Instantly identify exact competitor products to avoid guesswork and pricing blind spots
- Real-Time Competitor Tracking → See live pricing, stock availability, and promotions across multiple marketplaces
- Category-Level Demand Insights → Understand which products are trending and where demand is shifting
- Smarter Repricing Rules → Use these insights to automatically adjust prices within your Product Collections
- Maximize Margins While Staying Competitive → Stay in the Buy Box without undercutting unnecessarily
The result?
A complete feedback loop between market intelligence and pricing execution. You’re not just reacting to competitors, you’re strategically positioning your products to win more sales and protect profits at the same time.
Sell Smarter. Protect Margins. Win this Season.
This peak season, success won’t come from slashing prices blindly, it’ll come from strategic pricing decisions backed by data and automation. With myPricing‘s new Product Collections, you can:
- Plan targeted promotions without chaos
- Stay competitive without hurting profits
- Adapt instantly to changing market conditions
- Maximize sales potential across every channel
When paired with myMarket’s AI-powered product matching and real-time competitor insights, you get complete pricing intelligence ensuring your offers stay visible, relevant, and profitable.
This Black Friday and beyond, don’t just keep up, Get ahead.
Make every price decision smarter, faster, and more profitable.
