Set the Rules. Let the Engine Reprice.

Name: myPricing
Author: Boostmyshop

myPricing adjusts prices 24/7 across 250+ marketplaces. Two strategies — market reference or cost-based. Floor prices that never break. Your rules, executed every 5 minutes.

Live

Repricing Engine

Last 5 minutes

Wireless Headphones Pro

Reference Price

Cost-Based

Target

€34.99

€36.20

BuyBox

Win

Current

Floor Price: €28.50

2,847

2,852

Adjusted

+39 pts

+41 pts

BuyBox

Floor Price

View repricing log

Master Your Rules

You're adjusting prices manually and hoping competitors don't move overnight.

Strategy

Two Engines, One Goal: The Right Price Every Time

Choose market reference pricing (align to lowest, average, or BuyBox price with an offset) or cost-based pricing (set minimum and maximum margin percentages). Both enforce floor prices. Switch strategies per product, per brand, or per marketplace.

Reference price: lowest, average, or BuyBox + fixed/% offset
Cost strategy: min/max margin with markup or margin calculation
Floor and ceiling prices that override any calculation
Per-product strategy assignment (reference, cost, or manual)

Reference Price

Cost-Based

Reference Price

Strategy

BuyBox

Offset

-€0.01

Calculated

€34.99

Cost-Based

Min Margin / Max Margin15% - 40%

Costs

Purchase€22.00

Commission€5.25

Logistics€2.80

Floor

€34.60

.99

Key capabilities

Mode€34.67

.99€34.99

.95€34.95

.50€34.50

.00€35.00

Preview€34.99

RAW€34.67

Applied

€34.99

€34.95

€34.50

€35.00

€34.99

Precision

6 Rounding Modes for Every Pricing Strategy

After the engine calculates a price, rounding kicks in. Choose from no rounding, round to .99, .95, .50, .00, or smart rounding that picks the closest psychological price point. Applied consistently across the entire catalog.

Sony WH-1000XM5

Auto

Locked

MIN

€28.00

Override

€34.99

MAX

€45.00

Auto

Manual

Locked

Control

Override any price at any time

Set manual min/max prices per product that override strategy calculations. Lock a fixed price to bypass repricing entirely. Disable price calculation while keeping the product in the system. Toggle between strategy-calculated and manual values with one click.

Global

10%

35%

Product-SpecificSKU-8829A

Override

Min18%

Max42%

Granularity

Different Margins for Different Products

Override global margin settings at the product level. Toggle "product-specific margins" and set independent min/max percentages without touching catalog-wide rules. Ideal for high-value items or exclusive brands that need tighter control.

Real impact

24/7

Repricing cycle

prices adjusted around the clock

Strategy types

market reference + cost-based

Rounding modes

from .99 to smart rounding

High-tech / Consumer electronics • ~1,000 SKUs, multiple marketplaces

“Repricing 1,000 products every hour when only 300 actually need it”

AutoPilot focused repricing credits on highest-potential BuyBox products. Live repricing every 5 minutes across all marketplace channels.

Read the full story

30%products need fast repricing

Repricing Strategist, Boostmyshop

“They set up dual strategies — reference price on Amazon, cost-based on Cdiscount. Both channels profitable within 3 weeks.”

24/7repricing

“Smart repricing isn’t about being the cheapest. It’s about being the smartest. We win BuyBox and we win margin points — that’s the real metric.”

David Butin•Repricing Strategist

Further reading: what repricing is, how it works and where it stops

Win the BuyBox

You're losing the BuyBox and watching sales disappear without knowing why.

Prediction

Know whether you’ll win the BuyBox before you reprice

The BuyBox Predictor scores every product across three factors: price rating, shop rating, and shipping time. Each gets a 0–5 score. The combined score predicts Win (green), Compete (yellow), or Lose (red). AutoPilot uses these predictions to focus repricing credits where they matter most.

Multi-factor BuyBox prediction (price + shop + shipping)
0–5 rating per dimension with composite score
Three states: Win / Compete / Lose per product
Feeds directly into AutoPilot credit allocation

BuyBox Prediction

Active

Wireless Headphones Pro

SKU-8829A

4.3/ 5.0

Win

Price4.2

Shop4.8

Shipping3.9

64% Win

22% Compete

AutoPilotScore

Key capabilities

AutoPilot

Credits

62,000

78,500

/ 85k

Allocated

Amazon

Priority

MAX

Cdiscount

MED

Priority

Fnac

LOW

MIN

Automation

AutoPilot Puts Credits Where They Count

Stop spreading repricing credits evenly across the catalog. AutoPilot identifies the products with the highest BuyBox potential and allocates credits there first. The 30% of products that drive 80% of revenue get priority.

Live

Scanning

2:475:00

14:38Every 5 minCdiscount

14:38Scanning

14:38Price Push€32.99

14:33Price Push

€34.99€33.49

14:32Scanning

14:32Every 5 minAmazon

Speed

React to Competitor Moves in Minutes

On Amazon, Cdiscount, and major marketplaces: live repricing. Every time a competitor changes their price, myPricing picks up the signal, recalculates, and pushes the new price via API. No file exports, no flux manager, no manual checks.

Dashboard

Winning

847

Competing

234

Losing

No competitor

156

Winning64%

Dashboard

Winning, Competing, or Losing — See It All

Four offer status cards show your catalog split: Winning (green), Competing (yellow), Losing (red), and Without Competitor. KPI tiles track in-stock, publishable, detected, and active offers. Deltas highlight what changed since yesterday.

Real impact

+39 pts

BuyBox win rate

average improvement across clients

5 min

Price push frequency

direct API, no file exports

Prediction states

Win / Compete / Lose per product

High-tech / Consumer electronics • ~1,000 SKUs, multiple marketplaces

“Repricing 1,000 products every hour when only 300 actually need it”

AutoPilot focused repricing credits on highest-potential BuyBox products. Live repricing every 5 minutes across all marketplace channels.

Read the full story

30%products need fast repricing

Repricing Strategist, Boostmyshop

“He had a repricing tool before, but he quickly realized he couldn’t hold the BuyBox with it. Within 2 weeks of switching, his win rate jumped 39 points.”

+39 ptsBuyBox

“Clients run cost strategy on low-margin SKUs and reference strategy on branded products. The split per product group, per brand, per margin tier — that’s the feature they configure first.”

Antoine Boelle•Commerce Specialist

Protect Every Margin

You're selling at a loss on channels where hidden fees eat your profit.

Protection

Protect Every Margin with Complete Cost Data

The cost strategy integrates purchase price, marketplace commissions, logistics costs, shipping, return rates, and fraud estimates into every price calculation. Set a minimum margin percentage — the engine will never go below it, even if competitors are in a race to the bottom.

Full cost integration: purchase + commission + logistics + returns
Minimum margin % enforced per product and per channel
Two calculation modes: markup (profit ÷ costs) or margin (profit ÷ price)
Competitive positioning rules within margin bounds

Protection

SKU-8829A

€34–35.50

Floor €36.17

€38.9919.3%

Purchase

€22.00

Commission

€5.25

Logistics

€2.80

Returns

€1.40

Total Cost: €31.45

Protected

HOLD

Key capabilities

Alert

Protected €28.50

Hold

Alert

Spot Price Wars Before They Cost You

Margin alerts fire the moment a repricing cycle would push your price below profitability. The engine detects destructive price spirals — when competitors keep undercutting each other — and holds your price at the floor instead of following the race down.

Channels

Synced

ConflictShopify ≥ Amazon + 5%

Amazon

€34.99€32.00

Shopify

€37.99€33.60

Cdiscount

€35.49€33.50

Consistency

Same Product, Right Price on Every Channel

Price harmonization prevents self-competition across your own channels. Set cross-channel rules so your Amazon price doesn’t undercut your Shopify store, or vice versa. Each channel gets its own repricing strategy with coordinated guardrails.

SKU-8829A

Real Cost: €28.00

Amazon 15% Commission

€36.17

Cdiscount 12% Commission

€34.22

Fnac 14% Commission

€35.60

Real Cost

Costs

Real Costs per Channel, Not Averages

Each marketplace takes a different cut. Amazon charges ~15%, Cdiscount ~12%, Fnac ~14%. The engine factors in per-channel commission tables, logistics costs, and estimated return rates. Your floor price reflects the real cost of selling on each channel — not a blended average that hides losses.

Real impact

10%

Margin floor

never reprices below profitability

Sales at a loss

floor prices catch every edge case

250+

Channels with real costs

per-channel commission structures

Home equipment retail • 10+ marketplaces, thousands of SKUs

“Selling on marketplaces without knowing if you're making or losing money”

Every cost element integrated: supplier prices, per-marketplace commissions, logistics costs, and return rates. A 10% margin floor catches aggressive pricing before losses happen.

Read the full story

10+profitable marketplaces

Operations Manager, Home equipment retailer

“The retailer now operates profitably across all 10+ marketplaces. The margin floor catches situations where aggressive competition would have previously pushed prices below profitability.”

0sales at a loss

“On Amazon and Cdiscount, it’s live — every competitor move triggers a recalculation and automatic price push. Every 5 minutes, our bots scan thousands of products and reprice in real time.”

Bala•Market Analyst

Available on

Reprice from your dashboard, your store, or your ERP

app.boostmyshop.com

Repricing Engine

Live

Products

1,847

1,926

Strategies

BuyBox

3.8

4.3

SKU

Status

Channel

SKU-8829

Winning

Adjusted

Amz..

SKU-8828

Active

Cdi..

SKU-8827

Winning

Fnac

Web App

Repricing Command Center

Configure strategies, monitor BuyBox status, set floor prices, and track performance. All from one dashboard.

Your store

Connected

PrestaShop

Synced

Shopify

Synced

Magento

Synced

Repricing

← Synced

Shopify / CMS

Reprice Your Own Store Too

Connect PrestaShop, Magento, or Shopify. Repricing strategies and floor prices apply to your own e-commerce store, not just marketplaces.

api.boostmyshop.com

POST/repricing/costs

GET/repricing/prices

POST/repricing/recalculate

GET/repricing/buybox-predictions

curl /repricing/prices

200 OK

41ms

{ "status": "live"... }

{

"buybox": "win",

"margin": "12.4%",

"strategy": "ref"

}

REST API

Automate Repricing from Your ERP

Push costs, pull repriced prices, trigger recalculations, and read BuyBox predictions via REST. Connect to your ERP, BI tools, or custom workflows.

The Repricing Engine That Thinks Before It Prices

Amazon’s built-in repricer races to the bottom. Single-channel tools miss the big picture. myPricing reprices across every marketplace with margin protection built in.

“The goal isn’t the lowest price. It’s the highest price that still wins the BuyBox. That’s what the engine optimizes for.”

David Butin, Repricing Strategist

Basic repricing tools

They lower prices. They don’t protect margins.

Amazon-only repricing→ Blind to Cdiscount, Fnac, ManoMano, and 250+ other channels
Lowest-price-wins logic→ Race to zero with no floor protection
No cost integration→ Commissions, logistics, and returns not factored in
One strategy fits all→ Same rules for €5 accessories and €500 electronics
Manual BuyBox monitoring→ You find out you lost the BuyBox after sales drop
No cross-channel coordination→ Your own channels compete against each other

myPricing Dynamic Repricing

Reprice everywhere. Protect every margin.

Multi-Channel

250+ marketplace repricing via direct APIPrices pushed every 5 minutes, all channels
Dual strategy engine (reference + cost)Right strategy per product, per marketplace
Full cost integration per channelFloor price = real profitability, not estimates
Per-product margin and strategy overridesPremium products get premium rules
BuyBox Predictor with 3-factor scoring+39 pts average BuyBox win rate improvement
Cross-channel price harmonizationNo self-competition between your own channels

“The goal isn’t the lowest price. It’s the highest price that still wins the BuyBox. That’s what the engine optimizes for.”

David Butin, Repricing Strategist

Dynamic repricing is one piece of the puzzle

The complete competitive pricing platform.

Competitive Intelligence

96.92%AI matching accuracy

See every competitor across every marketplace.

Stop guessing who's undercutting you. myMarket scans 250+ marketplaces and price comparison sites to show you who sells what, at what price.

250+ Sources: Amazon, Cdiscount, Google Shopping, idealo, and more
AI Matching: 96.92% accuracy. Finds competitors you didn't know existed
Price History: Track competitor price trends over weeks and months
AutoPilot Mode: Automatically allocates credits to products with the highest BuyBox potential

Explore

Margin Protection

42%growth, margins held

Never sell at a loss. Even by accident.

Set floor prices per product. myPricing never goes below, even when competitors race to zero. Your margins are sacred.

Floor Prices: Set per product, category, or supplier
Cost Integration: Factor in purchase price, shipping, fees
Margin Alerts: Instant notification when margins are at risk
Price War Detection: Identifies destructive price spirals before they cause losses

Explore

Multi-Channel Pricing

12marketplaces, one cockpit

One strategy. All your marketplaces.

One pricing dashboard for 250+ marketplaces and price comparison sites. Per-channel margin rules, built-in commission calculation, and direct API price sync. No feed manager needed.

Direct API Price Push: Prices pushed via API every 5 minutes. No file exports. No feed manager.
Per-Channel Commissions: Commission structures per channel so your floor price reflects real costs, not averages.
Price Harmonization: Control cross-channel price consistency. Prevent self-competition across platforms.
250+ Channels, One Catalog: Amazon, Cdiscount, Fnac, Leroy Merlin, bol.com, Allegro, Worten, Google Shopping, Idealo. 247 Mirakl-compatible marketplaces.

Explore

Frequently Asked Questions

Dynamic repricing automatically adjusts your product prices based on predefined rules and real-time market conditions. myPricing offers two strategies: market reference pricing (align to competitor prices) and cost-based pricing (protect minimum margins). Prices are recalculated and pushed to marketplaces every 5 minutes via direct API.

The BuyBox Predictor scores each product on three factors: price rating (0-5), shop rating (0-5), and shipping time (0-5). The composite score predicts whether you’ll Win, Compete, or Lose the BuyBox. AutoPilot uses these predictions to focus repricing credits on your highest-potential products.

Reference price strategy sets your price relative to the market — align to the lowest price, average price, or BuyBox price, with a fixed or percentage offset. Cost strategy calculates price from your actual costs (purchase + commissions + logistics + returns) and enforces minimum and maximum margin percentages. You can assign different strategies per product.

Yes. Both strategies enforce floor prices. The cost strategy calculates your floor from actual costs plus minimum margin. Manual min/max overrides add another safety layer. If competitors drop below your floor, myPricing holds your price instead of following them down.

On Amazon and Cdiscount, repricing is live — every competitor price change triggers an immediate recalculation. On other channels, the scan cycle runs every 5 minutes. Prices are pushed via direct API, not file exports.

Yes. myPricing reprices across 250+ marketplaces and price comparison sites. Each channel gets its own strategy, commission structure, and floor price calculation. Supported channels include Amazon, Cdiscount, Fnac, ManoMano, Darty, Leroy Merlin, and 247 Mirakl-compatible sites.

After the engine calculates a price, rounding adjusts it to a psychologically attractive number. Six modes: no rounding, round to .99, .95, .50, .00, or smart rounding that picks the closest attractive price point. Applied consistently after every repricing cycle.

AutoPilot analyzes BuyBox potential per product and prioritizes credit allocation on the products most likely to win. The 30% of your catalog that drives 80% of revenue gets more repricing attention. You can also manually set per-channel frequency (Low/Medium/High).

Yes. Three options: set manual min/max prices that override strategy calculations, lock a fixed price to bypass repricing entirely, or disable price calculation while keeping the product in the system. Toggle between auto and manual with one click.

Price harmonization rules coordinate pricing across your channels. Set relationships (e.g., Shopify price >= Amazon price + 5%) so your channels don’t undercut each other. Each channel still runs its own repricing strategy within these guardrails.

See your prices update automatically in 20 minutes

Book a demo. We’ll connect your catalog, set up your first repricing strategy, and show you the BuyBox predictions on your actual products.

Free 20-minute call • No commitment