Thanks to Boostmyshop, Côté Lumière has not only optimised its margins, but also gained in conversion. Indeed, in times of massive digitalization of households, Internet users will not hesitate to “look elsewhere” when prices are not adapted to competitors. As for professionals, how can they make a profit if prices are too low?
The right balance can be difficult to achieve, despite experience over the years. Their online shop therefore turned to Boostmyshop. And by so accessed a tool myPricing that can automatically adapt, analyse the competition. For example on a particular brand, sort products according to shipping costs, etc. Such work done in-house requires a lot of patience and countless hours of cross-referencing and analysing information.