7 Tips to Find the Best Products to Sell Online
In e-commerce, finding the best products to sell is the name of the game. Marketing products that resonate will play a bigger role in your entrepreneurial success than any marketing strategy. That’s why Boostmyshop brings you 10 proven tips to easily find products that sell!
You’ve probably heard it before: in commerce, the most important thing is the product. No matter how skilled your marketing and sales teams are, if a product is poor, it won’t sell. Conversely, a product unmatched in price and utility will manage to sell through simple word of mouth.
This is why many merchants spend days combing through supplier catalogs looking for good products to sell. Unfortunately, very few succeed in their efforts because they don’t have the right search approach. With over 15 years of experience in e-commerce, our experts know the recipe for success perfectly. Following their advice in this article doesn’t guarantee you’ll find the product that makes your reputation. However, we can guarantee that all successful e-merchants have applied the same methods as ours to find their flagship products!
First Tip: Meet Consumer Needs
This tip may seem obvious, but it’s worth repeating. To find a successful product to sell, you need to focus on consumer needs. We assure you, there are still plenty of consumer needs not yet covered by companies. Often, the answer to their problems is an obscure reference in a supplier catalog that no one has seriously thought to exploit, or a product you could produce yourself without significant resources.
In the category of items no one thought to add to their product list, we can mention connected devices. In the early 2010s, people were starting to show interest in connected devices, but there were no reference e-merchants around these products. This allowed digital media to profit from this interest boom by serving as intermediaries between suppliers and the general public. Through articles explaining connected device features in exchange for a percentage of sales, they generated significant profits. An e-merchant who had noticed this early interest and done the same work of sorting references and education would have achieved substantial resale margins in this then-competition-free market.
Regarding e-merchants who created their own products without significant costs, we can cite selfie stick manufacturers. Two pieces of metal and a plastic phone attachment were enough to satisfy millions of selfie-obsessed people worldwide.
Second Tip: Use Google to Find Products to Sell
To find products to sell, you can rely on Google. It’s an excellent indicator for measuring product demand. If a product is heavily searched on Google, you can be sure it interests people and many are ready to buy it.
To measure a product’s search volume on Google, you can use Google Keywords Planner, Google’s free solution for this purpose.
Third Tip: Be a Trendsetter
To find successful products to sell, you can try predicting trends before others. If you’re the only one marketing a product when it becomes popular, you’ll ensure strong sales volume. Moreover, when competition arrives, your legitimacy as first-mover will help you maintain market share more easily.
To spot tomorrow’s trends, you can rely on several tools:
Social Media: Before achieving strong sales volumes, products often generate buzz on social media. Stay alert to trends and popular hashtags on Facebook & Twitter – you’ll surely discover interesting products. To maximize your chances of finding products to sell via social media, you can use social listening tools. These tools filter all trends and surface only those likely to interest you.
Google Trends: Google Trends lets you track search volume evolution on topics that interest you and identify related queries experiencing the greatest growth.
Trendhunter: This site uses data, artificial intelligence, and a professional team to identify, catalog, and explain tomorrow’s trends across hundreds of product categories.
Fourth Tip: Select Products to Sell to Enthusiasts
Looking for products to sell that will generate significant profits? Focus your search on products for enthusiasts. When it comes to passion, people are willing to pay much more for items that precisely meet their expectations. The ideal? Find products for fairly rare passions aimed at higher-income demographics. You’ll have little competition and be certain of achieving substantial margins on each sale.
For example, manufacturing gloves for sports car driving involves very few players, and these products sell at high prices for “simple” leather gloves.
Fifth Tip: Test Launch Before Investing Capital
To find the best products to sell, a good tactic is gauging interest around your product before buying or mass-producing it. A common trick involves creating a product presentation landing page, inviting visitors to leave their contact details to learn more. Once created, you need to spend some advertising budget to get visitors. If the ratio of emails obtained to visits is interesting, it’s a good sign for product commercialization. Creating test product promotion pages is an excellent way to sort through products to sell that have caught your attention.
Sixth Tip: Leverage Your Expertise to Find Good Products to Sell
Who’s better positioned to find practical, inexpensive fishing rods near the village than a fisherman? It’s the same for finding products to sell! When you start selling products, begin by marketing goods in a field you know. You’ll be much better equipped to find what appeals to consumers. If you’re looking for products to sell outside your expertise, find people in your network who know the subject!
Seventh Tip: Explore Marketplaces!
We mentioned earlier that an excellent way to generate sales is detecting tomorrow’s trending products. While waiting to find some gems, you can go to Amazon, marketplace leaders, major retailers, etc., to see what products to sell are most popular today. You can search for bestsellers, products best-rated by users, analyze top seller catalogs, etc. All this information will help you find new references for your product catalog. The situation will be less favorable than if you had marketed these products before others, but the fact that they’re already sold by other vendors isn’t a problem. You can try getting better rates from suppliers or take product concepts and improve them under your brand name.
Bonus Tip: Use Our myPricing Software
myPricing makes each of your products to sell a success by maximizing sales volume achieved with each one. Our tool automatically places your prices 1 cent below competition, so you always have the best offer and systematically win the Buy Box.
myPricing also lets you maximize margins. Our tool calculates your products’ cost price and records the margin you want to achieve on their sale. If your purchase prices increase, your selling prices will instantly increase to restore your margin. If competitors lower their prices too much, it won’t readjust yours if it risks impacting your margin. If competitors raise their prices, it will recalculate your rates upward, respecting a maximum margin you set.
