Thanks to an in-depth knowledge of the current e-commerce market, our tool is able to calculate the most competitive prices to allow you to win the buy box or first position whilst securing your margins.
During your configuration, you define the minimum margins in order to make sure your displayed prices always generate a profit.
Then, the analysis is launched and your prices will be automatically adjusted based on your pre-defined margin rules.
Our tool adopts several pricing strategies depending on the sales channel, taking into account marketplace commissions, shipping costs and any other market place parameters.
It is therefore likely that a product is not priced the same on all your sales channels.
You should also know that you can keep control of your complete sales strategy.
By default, myPricing is configured to generate and optimise your profitability, but it remains adjustable if the situation requires it. For example, it may be you no longer have any competition for a particular product, and you are the only seller of the item. myPricing can monitor this and also raise your prices to ensure you never miss out on potential revenue.
