With Magento, you can create and manage several online shops on a single interface. You can also organise promotions, cross-selling, manage your delivery & payment methods, etc. To sum up, the field of possibilities is endlessly to develop e-commerce features on this CMS. This is why some of the world’s biggest brands, such as Nike and HP, have chosen to develop their online shops with this tool. However, it’s often difficult to use it to its full potential. Magento is provided in a form that allows you to develop the basic e-commerce feature for your website. If you want to benefit of advanced features, such as stock management, you have to develop them yourself. This is very expensive!