Adjustments Based on Competitor Data

Introduction

When we talk about ecommerce, pricing is not just about numbers or putting the right prices; it is more about the timing.

Competitors change prices constantly, marketplaces react in real time, and customers compare before every click. Yet, many merchants still rely on manual updates or periodic price checks that simply can’t keep up.

The basically results in missed sales opportunities, eroded profit margins and lost Buy Box visibility.

That’s where Price automation changes everything.

myPricing is built to help ecommerce sellers move from reactive to strategic.

It automatically adjusts prices based on competitor data, demand trends, and your own margin rules, ensuring every price change is intentional, profitable, and fast.

Instead of chasing competitors manually, myPricing empowers you to lead with data-driven pricing intelligence that works 24/7 across all your channels.

Why Competitor-Based Pricing Matters

Online competitions are rapid. A single price change by one seller can shift marketplace rankings instantly, and buyers rarely look past the first few results.

Let us help you understand this better with an example:

If a competitor lowers their price by just 5%, your conversion rate could drop overnight.
And if you react too late, you don’t just lose sales, you lose visibility, momentum, and profit.

In multi-channel ecommerce, where products are listed across several marketplaces at the same time, staying ahead requires constant monitoring of who’s selling what, at what price, and under what conditions.

Competitor-based pricing gives you the edge to:

• Identify your real rivals per product and marketplace
• Adjust prices instantly to stay competitive
• Protect your margins even when prices fluctuate

And with myPricing, all this happens automatically no spreadsheets, no guesswork, no manual updates.

It’s not just about keeping up with competitors anymore; it’s about outsmarting them with data.

Challenges of Manual Price Adjustments

Manually managing prices might work when you have ten SKUs but not when you’re selling across multiple marketplaces, each with hundreds or thousands of listings.

Ecommerce pricing today is dynamic, not static. Competitors update their offers multiple times a day, marketplace fees fluctuate, and consumer demand changes weekly. In such a fast-moving environment, manual repricing isn’t just inefficient — it’s risky.

Here’s why:

1. Time-Consuming and Repetitive

Constantly checking competitors’ listings, updating spreadsheets, and uploading price files is tedious and error-prone. By the time your new prices go live, the market may already have shifted.

2. Human Error

Manual updates increase the chances of mistakes; a misplaced decimal or wrong rule can instantly cut into your margins or push you out of the Buy Box.

3. Missed Buy Box Opportunities

Marketplaces like Amazon prioritize competitive, consistent pricing. A small delay in adjusting your price could mean losing the Buy Box and up to 80% of potential sales on that listing.

4. Lack of Visibility

Without automation, there’s no continuous monitoring of competitor activity. You react to changes after they happen, not while they happen.

5. No Margin Control

Even when sellers try to match or undercut competitors manually, they often overlook hidden costs like shipping fees, taxes, or marketplace commissions, leading to invisible profit losses.

How myPricing Automates the Pricing?

With myPricing, repricing isn’t guesswork, it’s a continuous, data-driven process that protects your profit margins while keeping you competitive 24/7.

Instead of manually chasing competitor updates, myPricing automates the entire cycle from market tracking to price adjustment so you can focus on scaling, not spreadsheets.

Here’s how it works:

Step 1: Intelligent Product Matching

Before repricing can begin, myPricing automatically identifies your SKUs and matches them to competitor listings across marketplaces.

This step is powered by AI-supported product matching from myMarket, ensuring every comparison is accurate no more mismatched products or false competitor data.

Step 2: Real-Time Market Analysis

Once your listings are mapped, myPricing continuously monitors competitor prices, stock levels, and Buy Box trends.

It tracks fluctuations in real time, giving you a live picture of how your pricing stacks up in each marketplace.

Step 3: Margin-Based Configuration

You stay in control of profitability.

During setup, you define your minimum margin threshold, meaning the system will never drop your price below a profitable point.

This ensures competitive pricing without sacrificing your margins.

Step 4: Automated Repricing Execution

myPricing instantly adjusts your prices based on the latest data and your rules.

Whether it’s undercutting a competitor by a small percentage, maintaining parity, or dynamically shifting with market demand, every price change is automatic, precise, and timely.

Step 5: Continuous Optimization

The system doesn’t stop at repricing.

myPricing constantly learns from outcomes analyzing which strategies boost sales, visibility, and Buy Box wins and refines future price adjustments accordingly.

What are the Key Benefits of Automated Repricing?

Automating your pricing strategy with myPricing isn’t just about saving time it’s about transforming the way your ecommerce business competes and grows.

Here’s what happens when pricing becomes intelligent, data-driven, and automated:

1. Protect Your Profit Margins

Set your minimum margin once and myPricing ensures no price ever drops below it.

You stay competitive while safeguarding profitability across every product and channel.

2. Win More Buy Boxes

Marketplaces like Amazon reward sellers with the best price-performance ratio.

myPricing dynamically positions your listings to maximize Buy Box visibility and sales conversions, automatically.

3. Save Hours of Manual Work

Say goodbye to daily price checks, spreadsheets, and uploads.

Automation means prices adjust instantly as the market shifts

4. React Faster to Market Changes

Competitor out of stock? Price spike detected? myPricing detects it first.

Your prices adapt in real time, helping you capture sales when others lag.

5. Scale Effortlessly Across Channels

Whether you sell on Amazon, Fnac, Cdiscount, or your own store, myPricing manages all pricing rules from one unified dashboard.

More listings, more control without more workload.

Why myPricing Is Different?

There are plenty of repricing tools out there, but most of them focus on one thing: be the cheapest.

The problem?
Being the cheapest often means losing money.

myPricing was built differently. It’s designed to help ecommerce sellers stay competitive while protecting profitability, using intelligent automation that understands your business, not just your prices.

Here’s what sets it apart:

Margin-Based Configuration

Traditional repricers blindly chase the lowest price.

myPricing, on the other hand, lets you define your minimum profit margin during setup.

The system then ensures that no price drop ever cuts into your bottom line so you can compete smartly, not cheaply.

Channel-Specific Strategies

myPricing allows you to apply different pricing rules per channel, ensuring your strategy is fine-tuned for each platform’s economics (Amazon, Fnac, Cdiscount, and more).

AI-Powered Insights

Unlike rule-only repricers, myPricing uses AI intelligence to identify optimal price points that win the Buy Box and maintain profitability.

It adapts dynamically as competition, demand, or market conditions evolve, turning reactive pricing into proactive strategy.

Comprehensive Cost Analysis

myPricing calculates true profitability by factoring in:

• Purchase price
• Shipping fees
• Fulfillment costs
• Marketplace commissions
• Taxes

No hidden losses. No surprise costs. Just accurate, margin-safe pricing decisions.

Complete Strategic Flexibility

Need to clear slow-moving inventory or run a limited-time promotion?

myPricing gives you total control allowing you to temporarily adjust rules and automate category-based strategies.

You decide when to protect margins and when to go aggressive; the system simply executes it flawlessly.

Automate Smarter, Sell Stronger

In ecommerce, speed is everything, but precision wins the game.

Competitor pricing can change hundreds of times a day. Manual updates can’t keep up, and random price cuts only hurt your margins.

That’s where myPricing changes the equation.

By combining AI-powered intelligence with margin protection and channel-specific control, it transforms pricing from guesswork into a growth engine.

With myPricing, you’re not just reacting to the market, you’re anticipating it.