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    Boostmyshop
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  3. SteerFox logo

Boostmyshop + SteerFox: Price Smart, Advertise Smarter

Official technology partner. myPricing competitive intelligence connected to 8+ ad channels. Your budget targets your best-positioned products.

Technology Partnership
SteerFox logo
Boostmyshop logo

The e-commerce advertising engine

SteerFox is a French SaaS platform that turns product catalogs into targeted ad campaigns across 8+ channels. Founded in 2014 in Aix-en-Provence, the company raised €3M in 2023. They now operate from two offices (Aix-en-Provence and Paris) with 42 employees. Their technology comes from 10 years of R&D focused on one thing: helping e-commerce teams spend ad budgets on the right products, at the right time, on the right channel.

Their AI scores every product using GTIN data, competitive signals, and margin inputs. It then activates campaigns across Google Ads, Meta, Amazon Ads, TikTok, Pinterest, and Microsoft Ads. For sellers who also use myPricing, the integration goes deeper. Competitive positioning data flows into SteerFox daily, and ad spend automatically concentrates on products where you hold a winning market position.

Visit steerfox.com
150+
E-commerce clients
8+
Ad channels
10yrs
R&D
€3M
Raised in 2023

Brands that grow with SteerFox

Leroy MerlinTicketmasterPharmarketPhildarMyOriginesSono VenteOxworkPebeoJardinerie DupoirierMoto Attitude

Why this partnership works

Pricing data meets advertising intelligence. One integration, two platforms, measurable results.

Data Synergy
+34%clicks on optimized products

Your prices drive your ads.

Boostmyshop feeds competitive positioning data into SteerFox daily. Products labeled Winning or Alone get prioritized ad spend. A well-priced product converts better when you advertise it.

  • Daily data feed: Competitive position labels flow from myPricing to SteerFox automatically
  • Product scoring: SteerFox AI factors price position into every ad decision
  • Budget prioritization: Ad spend shifts to products where you hold a winning position
Joint Intelligence
-13%ad cost reduction

Two scoring engines, one view.

myPricing scores your competitive position. SteerFox scores your advertising potential. Together, they show you exactly which products to push and where.

  • Competitive position: Winning, Alone, Fighting, Losing. Real-time labels from myPricing
  • Ad potential: GTIN-based scoring across 8+ channels from SteerFox
  • Unified decisions: Reprice first, advertise second. In that order, automatically
Multi-Channel Reach
8+ad channels

One catalog, 8+ channels covered.

SteerFox activates your products across Google Ads, Meta, Amazon Ads, TikTok, Pinterest, and Microsoft Ads. Combined with myPricing marketplace coverage, you price right and promote right across channels.

  • Search & Shopping: Google Ads and Microsoft Ads campaigns from your catalog
  • Social commerce: Meta, TikTok, and Pinterest ads targeted by product potential
  • Marketplace ads: Amazon Ads and retail media managed from the same platform
Proven Results
+30%conversion rate

Real numbers from real sellers.

Jardinerie Dupoirier combined myPricing and SteerFox. The result: +34% clicks, -13% ad costs, and +30% conversions on products with a winning competitive position.

  • Documented case study: Jardinerie Dupoirier — 25,000 products across gardening and pet supplies
  • Measurable impact: Winning and Alone products outperform others by 34% in clicks
  • Cost efficiency: Lower CPC on well-positioned products reduces wasted ad spend

What sellers achieve with this partnership

Real results from a retailer combining myPricing competitive intelligence with SteerFox advertising automation.

myPricing

Pricing data tells ads where to spend

myPricing classified 23,365 products into four competitive categories. Products labeled Winning or Alone received prioritized ad spend from SteerFox. No manual rules — the data feed runs daily.

+34%clicks on positioned products
Read the full story
myPricing

Ad budget stops going to losing products

Products where competitors held the price advantage got reworked ad messaging instead of more budget. SteerFox shifted spend to products where the retailer already won on price.

-13%ad cost reduction
Read the full story
myPricing

Better conversions without raising ad spend

Visitors who clicked on competitively positioned products converted at a higher rate. The retailer grew sales in a declining market (-6.2% sector) without increasing their advertising budget.

+30%conversion rate
Read the full story

Representative results based on typical outcomes from sellers combining pricing intelligence with advertising automation. Individual results vary.

See how pricing data powers ad performance

Walk through the Boostmyshop + SteerFox integration with our team. 20-minute call, real data from your catalog.

Free — no commitment