myPricing adjusts prices 24/7 across 250+ marketplaces. Two strategies — market reference or cost-based. Floor prices that never break. Your rules, executed every 5 minutes.
Repricing Engine
You're adjusting prices manually and hoping competitors don't move overnight.
You're losing the BuyBox and watching sales disappear without knowing why.
You're selling at a loss on channels where hidden fees eat your profit.
Reprice from your dashboard, your store, or your ERP
Choose market reference pricing (align to lowest, average, or BuyBox price with an offset) or cost-based pricing (set minimum and maximum margin percentages). Both enforce floor prices. Switch strategies per product, per brand, or per marketplace.
After the engine calculates a price, rounding kicks in. Choose from no rounding, round to .99, .95, .50, .00, or smart rounding that picks the closest psychological price point. Applied consistently across the entire catalog.
Set manual min/max prices per product that override strategy calculations. Lock a fixed price to bypass repricing entirely. Disable price calculation while keeping the product in the system. Toggle between strategy-calculated and manual values with one click.
Override global margin settings at the product level. Toggle "product-specific margins" and set independent min/max percentages without touching catalog-wide rules. Ideal for high-value items or exclusive brands that need tighter control.
“Repricing 1,000 products every hour when only 300 actually need it”
AutoPilot focused repricing credits on highest-potential BuyBox products. Live repricing every 5 minutes across all marketplace channels.
“They set up dual strategies — reference price on Amazon, cost-based on Cdiscount. Both channels profitable within 3 weeks.”
The BuyBox Predictor scores every product across three factors: price rating, shop rating, and shipping time. Each gets a 0-5 score. The combined score predicts Win (green), Compete (yellow), or Lose (red). AutoPilot uses these predictions to focus repricing credits where they matter most.
Stop spreading repricing credits evenly across the catalog. AutoPilot identifies the products with the highest BuyBox potential and allocates credits there first. The 30% of products that drive 80% of revenue get priority.
On Amazon, Cdiscount, and major marketplaces: live repricing. Every time a competitor changes their price, myPricing picks up the signal, recalculates, and pushes the new price via API. No file exports, no flux manager, no manual checks.
Four offer status cards show your catalog split: Winning (green), Competing (yellow), Losing (red), and Without Competitor. KPI tiles track in-stock, publishable, detected, and active offers. Deltas highlight what changed since yesterday.
“Repricing 1,000 products every hour when only 300 actually need it”
AutoPilot focused repricing credits on highest-potential BuyBox products. Live repricing every 5 minutes across all marketplace channels.
“He had a repricing tool before, but he quickly realized he couldn’t hold the BuyBox with it. Within 2 weeks of switching, his win rate jumped 39 points.”
The cost strategy integrates purchase price, marketplace commissions, logistics costs, shipping, return rates, and fraud estimates into every price calculation. Set a minimum margin percentage — the engine will never go below it, even if competitors are in a race to the bottom.
Margin alerts fire the moment a repricing cycle would push your price below profitability. The engine detects destructive price spirals — when competitors keep undercutting each other — and holds your price at the floor instead of following the race down.
Price harmonization prevents self-competition across your own channels. Set cross-channel rules so your Amazon price doesn’t undercut your Shopify store, or vice versa. Each channel gets its own repricing strategy with coordinated guardrails.
Each marketplace takes a different cut. Amazon charges ~15%, Cdiscount ~12%, Fnac ~14%. The engine factors in per-channel commission tables, logistics costs, and estimated return rates. Your floor price reflects the real cost of selling on each channel — not a blended average that hides losses.
“Selling on marketplaces without knowing if you're making or losing money”
Every cost element integrated: supplier prices, per-marketplace commissions, logistics costs, and return rates. A 10% margin floor catches aggressive pricing before losses happen.
“The retailer now operates profitably across all 10+ marketplaces. The margin floor catches situations where aggressive competition would have previously pushed prices below profitability.”
Configure strategies, monitor BuyBox status, set floor prices, and track performance. All from one dashboard.
Connect PrestaShop, Magento, or Shopify. Repricing strategies and floor prices apply to your own e-commerce store, not just marketplaces.
Push costs, pull repriced prices, trigger recalculations, and read BuyBox predictions via REST. Connect to your ERP, BI tools, or custom workflows.
Amazon’s built-in repricer races to the bottom. Single-channel tools miss the big picture. myPricing reprices across every marketplace with margin protection built in.
They lower prices. They don’t protect margins.
Applies to
Reprice everywhere. Protect every margin.
The complete competitive pricing platform.
Dynamic repricing automatically adjusts your product prices based on predefined rules and real-time market conditions. myPricing offers two strategies: market reference pricing (align to competitor prices) and cost-based pricing (protect minimum margins). Prices are recalculated and pushed to marketplaces every 5 minutes via direct API.
Book a demo. We’ll connect your catalog, set up your first repricing strategy, and show you the BuyBox predictions on your actual products.
Free 20-min call • No commitment
