Stop Selling at a Loss Without Knowing It

Name: myPricing
Price: 99 EUR
Rating: 4.6 (150 reviews)
Author: Boostmyshop

myPricing calculates floor prices from your real costs — purchase price, shipping, commissions, taxes. The repricing engine never goes below. Your margins stay protected across every marketplace.

Protected

Margin Engine

Wireless Headphones Pro

SKU: WHP-992

Total Cost

€42.50

Purchase€28.00

Shipping€4.50

Commission€7.00

Tax€3.00

Protected

Floor Price

€52.80

Margin Scale

87% Health

Floor

Optimized

Ceiling

11% margins held • 42% growth

Define Costs

You're repricing thousands of SKUs without knowing your real cost on each one.

Strategy

Build Your Repricing Strategy on Real Costs

Set minimum and maximum margins based on your actual cost structure. Purchase price, shipping, marketplace commissions, tax, returns — every factor feeds the floor price calculation. The engine never reprices below.

Min/max margin boundaries per strategy
Full cost structure: purchase + shipping + commission + tax
Competitor-free fallback pricing when no competitors detected
Rounding rules: .99, .95, .50, .00, or smart rounding

Cost Strategy

Active

Min Margin15%

Max Margin35%

Purchase

€28.00

Shipping

€4.50

Commission

12%

Tax

20%

Total Cost€42.50

Floor Price€48.88

Ceiling€57.38

Enforced

Key capabilities

Cost€40

Price€50

Profit

€10

Markup

€10/€40

25%

Margin

€10/€50

20%

Markup

Margin

Calculation

Two Ways to Calculate Your Margin

Choose markup percentage (Profit / Costs) or margin percentage (Profit / Selling Price). Each method uses different formulas for min, max, and competitor-free values. Pick the one your finance team already uses.

Commission

12%

Shipping

€4.50

Tax Rate

20%

Returns

True Cost

€42.50€43.78

Costs

Factor in Every Hidden Cost

Marketplace commissions, shipping costs, tax rates, returns, fraud — toggle each one on or off per strategy. The floor price reflects your complete cost picture, not just the purchase price.

No Competitor

Fallback Price: €57.38

Max Margin Applied

Automatic

Fallback

Price Smart When No Competitor Exists

When the repricing engine detects no competitor for a product, it applies your competitor-free margin level instead of leaving the price unchanged. Capture full margin on products where you have no competition.

Real impact

Cost components integrated

purchase, shipping, commission, tax, returns, operations

Calculation methods

markup percentage or margin percentage

10+

Marketplaces with per-channel costs

each with its own commission structure

Home equipment retail • 10+ marketplaces, thousands of SKUs

“Selling on marketplaces without knowing if you're making or losing money”

Full cost integration across 10+ marketplaces — purchase price, commissions, shipping, returns. Every sale priced from real numbers.

Read the full story

10+profitable marketplaces

Repricing Strategist, Boostmyshop

“Your floor price should come from your real costs — purchase, shipping, commissions, tax. That’s what the margin engine calculates. Every cycle.”

6cost factors

“Most repricers ignore your real costs. We built the margin engine so your floor price means something. Your real costs, not estimates.”

David Butin•Repricing Strategist

Guard Margins

You're selling hundreds of units below cost and discovering it at month-end.

Analysis

See Exactly What Matching a Competitor Would Cost You

A visual price scale shows four points: competitor price, your optimized price, your floor, and your ceiling. If matching the best competitor would push you into negative margin, you see it before it happens. The engine holds the line.

Price scale: Competitor → Optimized → Min → Max
Margin-if-matched calculation per product
Real-time margin percentage and absolute value
Negative margin warning before any price change

Price Scale

Best Competitor€45.90

€48.88Min Price

Optimized Price€49.99

€57.38Max Price

Current margin

14.8%

Within range

Margin if matched

7.2%

Below floor

System Decision

Hold at optimized price

Key capabilities

Enforced

Ceiling€57.38

Current€49.99

Floor

€48.88

Enforcement

Hard Boundaries That Never Break

Floor = Cost × (1 + min margin%). Ceiling = Cost × (1 + max margin%). The repricing engine operates strictly between these two lines. If competitors go below your floor, your price stays at the minimum. If no competition exists, your price goes to the ceiling.

Protected

Price war detected

Competitor

Your Price

Floor €48.88

Below cost

Protection

Stop the Race to Zero Before It Starts

When a competitor drops below your cost floor, the engine stops following down. Your price holds at the minimum profitable level. You keep your margin while competitors bleed money.

SKU-4821 below floor

Margin Alerts

3 new

Winning

124

Competing

Losing

-3

Last updated: 2 min ago

Alerts

Know the Moment Your Margins Are at Risk

Real-time notifications when competitors push prices below your margin thresholds. The dashboard classifies every offer as winning, competing, or losing. You see which products need attention before they cost you money.

Real impact

250+

Marketplaces protected

same floor price logic on every channel

Sales below floor

engine never reprices under your cost

24/7

Margin monitoring

alerts when competitors cross your floor

Home equipment retail • 10+ marketplaces, thousands of SKUs

“Selling on marketplaces without knowing if you're making or losing money”

10% minimum margin floor enforced across all channels. 42% growth with margins held. Zero sales at a loss.

Read the full story

10+profitable marketplaces

Repricing Strategist, Boostmyshop

“Never reprice without a floor price. Winning the BuyBox at a loss is worse than losing it.”

250+marketplaces protected

“Sellers come for the BuyBox. But the real win is when they realize they kept their margins intact while growing 40%. That’s the margin engine at work.”

Bala•Market Analyst

Control Products

You're applying the same margin rule to 5,000 products when each one has different economics.

Per-Product

Different Margins for Different Products

Toggle on per-product margins and override the global strategy for any SKU. Set custom min/max margins, switch between strategy-calculated and manual values, or lock a fixed price entirely. Each product gets the rules its economics require.

"Per-product margins" toggle per SKU
Independent min margin and max margin overrides
Strategy / Manual switch per margin field
Override without affecting catalog-wide strategy

Global Strategy

Headphones ProStrategy

15% / 35%

Wireless MouseStrategy

15% / 35%

Premium CableStrategy

15% / 35%

Product Override

Headphones ProStrategy

12% / 28%

Wireless Mouse Locked

€29.99

Fixed Price

Premium CableManual

20% / 40%

Key capabilities

Sony WH-1000XM5

Strategy15%

Logitech MX Master 3

Manual€29.99

USB-C Hub 7-Port

Strategy20%

Keychron K2

MixedManual

22%€34.99

Control

Strategy or Manual — Your Call

Each price field (min, max, competitor-free) can run on the strategy engine or accept a manual value. Mix modes across products: automate most, hand-tune the exceptions. Switch anytime without reconfiguration.

Fixed Price:ON

Premium Bundle

€149.99€149.99

Bypassed

Still Tracked

Lock

Lock Any Product at a Fixed Price

Some products shouldn’t be repriced. Premium items, bundles, promotional offers — toggle "Fix price at a fixed value" and the repricing engine bypasses that SKU entirely. Still tracked, never touched.

All Products

Electronics

0%5%12%

Accessories

0%10%20%

Seasonal

15%5%0%

Clearance

Rules

Apply Strategies by Category, Brand, or Tag

Assign cost strategies to product groups: All Products for catalog-wide rules, Selected Tags for category or brand slices, Single Product for one-off exceptions. Different margins for electronics vs. accessories, seasonal vs. evergreen.

Real impact

Scope levels

All Products, Selected Tags, Single Product

Control modes

Strategy-calculated or Manual override

100%

Per-SKU coverage

every product can have its own margin rules

Home equipment retail • 10+ marketplaces, thousands of SKUs

“Selling on marketplaces without knowing if you're making or losing money”

Per-category and per-brand margin rules. Different strategies per marketplace. One cockpit managing it all.

Read the full story

10+profitable marketplaces

Repricing Strategist, Boostmyshop

“He could say: on this channel, my minimum margin is 10%. That level of control didn’t exist before.”

3scope levels

“On this channel, my minimum is 10%. On that one, 15%. During sales, 0% — but I still never lose money. That level of control didn’t exist before.”

Bala•Market Analyst

Available on

Protect your margins from your dashboard, your browser, or your code

app.boostmyshop.com

Margin Engine

Live

Products

3,412

3,458

Protected

3,380

3,442

Margin

11.2

11.4

SKU

Status

Floor Price

SKU-4281

Safe

€48.88

SKU-4280

At Risk

€32.10

SKU-4279

Safe

€75.26

Web App

Margin Protection Dashboard

Configure cost strategies, set floor prices, monitor margin alerts, and track offer classifications. No install needed.

amazon.fr/dp/B09XS7JWHH

SKU-4281

Best Price

€49.99

5channels

Your Floor€48.88

Margin14.8%

Amazon

Best Price€49.99

Cdiscount€52.30

Fnac€54.90

4 sellers

Safe

Browser Extension

Margin Data on Any Marketplace Page

Market Radar overlays your floor price, current margin, and competitor pricing while you browse. See instantly if a product is above or below your cost floor.

api.boostmyshop.com

GET/pricing/products

GET/pricing/margins

GET/pricing/floor-prices

PUT/pricing/cost-price

curl /pricing/margins

200 OK

24ms

{ "status": "live"... }

{

"margin": 11%,

"floor": 48.88,

"status": safe

}

REST API

Build on Margin Data

Pull products, floor prices, margin status, and cost breakdowns via REST. Pipe into your BI tools, ERP, or custom margin dashboards.

The Margin Protection Other Repricers Skip

Most repricers optimize for the BuyBox without knowing your costs. They win the sale and lose you money. myPricing prices from your real cost structure.

“Something that we do very well that most tools don’t do — or don’t do at all — is the margin calculation engine. Calculating a price based on your cost. This is our specialty.”

David Butin, Repricing Strategist

Standard repricers

They reprice. They don’t protect.

Reprice based on competitor price only→ No cost awareness — you can sell at a loss
Global margin rule for the entire catalog→ Electronics and accessories get the same floor
No commission or shipping in the calculation→ Your "profit" disappears after fees
Amazon-only focus→ Blind on Cdiscount, Fnac, Google Shopping margins
Manual floor price entry per product→ Outdated the day supplier prices change
No price war detection→ You follow competitors into a loss spiral

myPricing Margin Engine

Every sale profitable. Every cost accounted for.

Cost-based

Floor price from real costs: purchase + shipping + commission + taxMargin guaranteed on every sale
Per-product and per-category margin rulesRight margin on each SKU, not one rule for 5,000 products
Commission structures per marketplace channelFloor reflects real channel economics
250+ marketplaces, same margin logicProtected everywhere you sell
Cost updates from supplier feeds automaticallyFloor price always current
Price war detection: engine holds at floorCompetitors race to zero alone

“Something that we do very well that most tools don’t do — or don’t do at all — is the margin calculation engine. Calculating a price based on your cost. This is our specialty.”

David Butin, Repricing Strategist

Margin protection is one piece of the puzzle

The complete competitive pricing platform.

Competitive Intelligence

96.92%AI matching accuracy

See every competitor. Across every marketplace.

Stop guessing who's undercutting you. myMarket scans 250+ marketplaces and price comparison sites to show you who sells what, at what price.

250+ Sources: Amazon, Cdiscount, Google Shopping, idealo, and more
AI Matching: 96.92% accuracy. Finds competitors you didn't know existed
Price History: Track competitor price trends over weeks and months
AutoPilot Mode: Auto-allocates credits to highest BuyBox-potential products

Explore

Dynamic Repricing

+30-40%more sales

Reprice thousands of SKUs. While you sleep.

Set your rules once. myPricing adjusts prices 24/7: BuyBox targeting, market reference alignment, competitor reactions. Across every channel.

BuyBox Targeting: Algorithms designed to win and hold the BuyBox
Market Reference Pricing: Align to lowest, average, or median market price across all channels
Custom Rules: Different strategies per brand, category, or margin tier
24/7 Execution: Prices adjusted around the clock, even weekends
Smart Reactions: React to competitor changes in minutes, not days

Explore

Multi-Channel Pricing

12marketplaces, one cockpit

One strategy. All your marketplaces.

One pricing cockpit for 250+ marketplaces and price comparison sites. Per-channel margin rules, built-in commission calculation, and direct API price sync. No flux manager needed.

Direct API Price Push: Prices pushed via API every 5 minutes. No file exports. No flux manager.
Per-Channel Commissions: Commission structures per channel so your floor price reflects real costs, not averages.
Price Harmonisation: Control cross-channel price consistency. Prevent self-competition across platforms.
250+ Channels, One Catalog: Amazon, Cdiscount, Fnac, Leroy Merlin, bol.com, Allegro, Worten, Google Shopping, Idealo. 247 Mirakl-compatible marketplaces.

Explore

Frequently Asked Questions

You define a minimum and maximum margin percentage. myPricing calculates the floor price from your total cost (purchase price + shipping + commission + tax) multiplied by (1 + min margin%). The repricing engine never prices below this floor.

Markup = Profit / Costs. Margin = Profit / Selling Price. Same product, different percentages. A 20% markup is not the same as a 20% margin. myPricing supports both methods — pick the one your finance team already uses.

Your price stays at the floor. The engine stops following down. You keep your minimum margin while the competitor sells at a loss. When the competitor raises their price, the engine resumes competing.

Yes. Toggle "Per-product margins" and override the global strategy for any SKU. Set custom min/max margins, or switch between strategy-calculated and manual values per product.

Purchase price, shipping cost, marketplace commission rate, tax rate, and optional minimum profit value in euros. You toggle each cost factor on or off per strategy. Returns and fraud rates can be factored in through the minimum profit value.

Yes. The margin engine applies the same floor price logic across all 250+ connected channels — marketplaces, comparison sites, and direct sales. Per-channel commission structures ensure accurate floor prices everywhere.

Use tag-based rules. Assign a "seasonal" or "clearance" tag, set the margin to 0%, and the engine ensures you never sell below cost even during clearance. Remove the tag to restore normal margins.

Yes. "Fix price at a fixed value" bypasses the repricing engine entirely for that SKU. The product stays in monitoring and reporting but the price never changes until you unlock it.

Cost prices can be imported via CSV, API, or direct channel sync. When supplier prices change, update the cost price and the floor recalculates automatically. No manual floor price adjustment needed.

The cost strategy and per-product margin features are available on all myPricing plans. The level of credits and channels varies by tier — from Starter (€99/month) to Enterprise (custom).

See Your Real Margins in 20 Minutes

Book a demo. We’ll load your catalog, configure your cost structure, and show you which products are selling at a loss today.

Free 20-min call • Your real data