Measure full cost
Purchase, commission, fulfillment, returns and support: every cost must belong to its channel.
E-commerce selling price and margin calculator
Calculate selling price, margin, markup and floor price for 20 e-commerce products. Include commission, fulfilment and returns. Try it online.
Your cost per order
60 / 100 examplePer-order estimate excluding VAT: use the commission rate actually charged on the sale. VAT, customer-paid shipping and fixed costs still need a per-channel calculation.
Your products
Add a product when you need it, then review each guardrail separately.
Costs and price for the selected product
Calculation complete
Product / SKU 1
Floor price
€60.00
Below this price, your variable costs are no longer covered.
Markup · profit / full cost
66.67%
Margin · profit / selling price
40%
Profit per sale
€40.00
Cost breakdown
Purchase cost
€60.00
Full cost
€60.00
Calculation method
Assumptions
Amounts exclude VAT and apply to one sale. Full cost includes purchase cost, fulfillment, returns, support, and the fee charged on the selling price.
Formulas
Profit = selling price − full cost. Markup = profit ÷ full cost. Margin = profit ÷ selling price.
60 / 100 example
Purchase cost EUR60, selling price EUR100, no other cost: EUR40 profit, 66.67% markup, and 40% margin.
Limits
This estimate is not a substitute for management accounting. Add channel-specific fixed costs, VAT, and customer-paid shipping when they apply.
Discuss your channels and pricing rules with an expert.
Calculate a selling price, a margin and a floor price
A price that looks profitable may already conceal a loss. The difference appears when operating costs are removed.
Set the guardrail
The floor price is where real margin reaches 0%. A minimum margin moves it higher.
Automate within the limit
A repricing engine can follow the market without crossing your rules.
Two ways to calculate profitability
A selling price and a margin target answer different questions. Both calculations start from the same full cost.
You already know your price
Enter the listed price. The calculator removes purchase, commission, fulfillment, returns and support, then shows the profit, margin rate and markup.
You know your target
Enter the margin or markup rate you need. The calculator works back to the selling price required to cover variable costs.
From supplier cost to selling price
Move from a spreadsheet to calculated prices on every product
The calculator checks up to 20 products. Across a catalog, landed cost and selling price must move together when a supplier or channel changes.
myFulfillment
1. Build landed cost
Supplier price, freight, customs and extra charges build the landed cost of every SKU.
See procurement and landed costsmyPricing
2. Set your minimum margin
A rule by channel, brand or category turns total cost into a floor price.
See margin protectionmyPricing
3. Adjust without crossing the floor
Repricing follows the market and proposes a price within the profitability limits you set.
See dynamic repricingFAQ
FAQ: floor prices, margins and marketplaces
Add purchase price, fulfillment, average returns and support costs. Divide that total by one minus your marketplace commission or payment-fee rate. The result is your floor price: below it, variable costs are no longer covered.
Markup divides profit by full cost. Margin divides the same profit by the selling price. With a full cost of EUR60 and a selling price of EUR100, they are 66.67% and 40%, respectively.
Yes. Run the calculation by channel: commission, fulfillment, shipping and return rate vary between Amazon, Fnac, Cdiscount and your own store. One average floor price can hide a loss-making sale.