Boostmyshop + Worten: Reprice and Ship on Portugal's Largest Electronics Marketplace

Official technology partner. myPricing repricing and myFulfillment order management — natively integrated with the Worten marketplace.

Portugal's leading electronics marketplace

Worten is the largest electronics and home appliances retailer in Portugal and part of the Sonae Group. It has over 200 physical stores across Portugal and Spain and receives more than 6 million monthly online visits. Its marketplace runs on Mirakl and is open to third-party sellers across 30+ categories, including consumer electronics, sports, fashion, and gardening.

For marketplace sellers, Worten means high traffic, a trusted retail brand behind every listing, and omnichannel perks like in-store returns. The tradeoff: thousands of SKUs to keep competitively priced, and orders to manage alongside every other channel you sell on.

Visit worten.pt
6M+
Monthly visits
200+
Physical stores
30+
Product categories
€309M
Revenue in 2024

Major brands selling on Worten

SamsungLGXiaomiSonyBoschAppleHPPhilipsAsusDysonNintendoNespresso

What sellers get from this integration

How Boostmyshop and Worten work together to help sellers win on Portugal's most-visited electronics marketplace.

Iberian Coverage
6M+monthly visits

Reach 6M+ monthly shoppers in Portugal and Spain.

Worten draws over 6 million monthly visits from Portuguese and Spanish shoppers. Boostmyshop sellers tap into that traffic with pricing and operations already connected.

  • High-traffic storefront: Portugal's most-visited e-commerce platform
  • Cross-border reach: Sell to Portugal and Spain from one account
  • Omnichannel advantage: 200+ physical stores for returns and pickup
Native Integration
30+categories

Already connected through Mirakl.

Worten runs on Mirakl, and Boostmyshop already has a deep Mirakl integration. Price feeds, order sync, and catalog mapping work from day one.

  • Price feed sync: Competitive prices pushed to Worten in real time
  • Order import: Worten orders flow into myFulfillment automatically
  • Shared Mirakl layer: One integration covers Worten and 450+ Mirakl marketplaces
Growth
200+stores

A marketplace backed by physical retail.

Worten has 200+ physical stores behind its marketplace. Sellers get the traffic of a digital platform and the trust of a retail brand that shoppers already know.

  • Category expansion: Worten adds new product categories every quarter
  • Brand trust: 25+ years of consumer trust behind every listing
  • Local logistics: In-store returns and customer service included
Seller First
7-15%commission

Clear economics, no hidden fees.

Worten keeps commission rates competitive at 7 to 15% by category, with the first 6 months subscription-free. Boostmyshop helps sellers protect margins within that structure.

  • Margin protection: myPricing enforces min-price rules per channel
  • Multi-channel pricing: Reprice on Worten without affecting other channels
  • Cost visibility: Track profitability per SKU across all marketplaces

What sellers achieve on Worten with Boostmyshop

How sellers use repricing and order management to compete on Portugal's top electronics marketplace.

myPricing

+23%BuyBox win rate

Winning the BuyBox on consumer electronics

A Portuguese electronics reseller selling smartphones and accessories on Worten used myPricing to adjust prices automatically based on competitor movements. Within 2 months, its BuyBox win rate climbed from 31% to 54% on its top 200 SKUs.

myFulfillment

-60%processing time

Worten, Amazon, and Fnac from one screen

A home appliances seller managing orders on Worten, Amazon, and Fnac consolidated everything into myFulfillment. No more switching between seller portals. Order processing time dropped from 15 minutes to under 6 minutes.

myPricingmyFulfillment

2xorder volume

Scaling across Iberian marketplaces

A sporting goods seller combined myPricing for competitive positioning on Worten with myFulfillment for centralized warehouse operations. As it expanded from Portugal to Spain via worten.es, order volume doubled without adding staff.

Representative scenarios based on typical Worten marketplace seller outcomes. Individual results vary.