WebinarLive online

AI in your operations: where do you start?

AI still feels like a black box when teams do not know what it actually does. On November 25, David Butin will draw on lessons from three years of experiments at Boostmyshop. He will answer a broad question: where do you start if you want to explore AI, get your organization moving and bring your team along? He will explain, without jargon, what an AI assistant can and cannot do and why critical thinking still matters. The practical perspective will come from e-commerce business leaders at the roundtable, including Arnaud Darsonval of La Ferme de Sainte-Marthe. The webinar will be presented in French.

Speakers
David ButinDavid ButinE-commerce Expert · Boostmyshop
Arnaud DarsonvalArnaud DarsonvalManaging director · La Ferme de Sainte-Marthe

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Free

Free. We’ll email you the join link before the session.

Wed, November 25, 2026 · 11:00 CET
60 min · Online webinar
In French

On the agenda

  1. 1AI without the jargon: what an AI assistant actually does and does not do
  2. 2Why AI worries teams, and how to make it less intimidating as you get started
  3. 3Three years of experiments at Boostmyshop: what we learned, including from the ideas we discarded
  4. 4A roundtable with e-commerce business leaders, including Arnaud Darsonval (La Ferme de Sainte-Marthe)
  5. 5Your questions, answered live

What you’ll learn

  • Understand, without jargon, what an AI assistant can and cannot do
  • Understand what holds teams back and how to bring your own team along
  • Keep thinking critically when you use an AI assistant
  • Learn the first steps to take, with the getting-started checklist

About this session

AI can feel threatening when it is a black box. Can you trust its answers? Will it take control away from teams, or even replace them? This webinar starts with a simple question: how do you take your first steps with AI, get your organization moving and bring your team along?

David will look back on three years of experiments at Boostmyshop and share the lessons, including what the team learned from the ideas it discarded. He will explain why an AI assistant is still a tool. It can help, but it cannot replace human judgment.

The practical perspective will come from the guests. E-commerce business leaders, including Arnaud Darsonval, managing director of La Ferme de Sainte-Marthe, will take part in an open roundtable before the audience Q&A.

Every registrant will receive the replay and the getting-started checklist. This is the first session in a program of AI webinars, held every two weeks, each with a guest sharing practical experience; the next session will be announced live on November 25.

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Register

Let’s review your order workflow

In 20 minutes, we’ll identify bottlenecks and ways to save time. No slides.

Free 20-min call · No commitment

Wed, November 25, 2026