How We Guaranteed Profitability Across 10+ Marketplaces for a Home Equipment Retailer
Cost visibility
Partial (commissions only) → Full (commissions + logistics + returns + after-sales)
Pricing management
Manual across 10+ channels → Automated with per-channel rules
Margin guarantee
None (discovered losses at month-end) → 10% minimum floor on every sale
A French home equipment retailer that started as a traditional physical store. As downtown foot traffic declined, they pivoted to online sales, starting with Rakuten (then PriceMinister), and progressively expanded to Amazon, Cdiscount, Fnac, and seven more marketplaces. Online sales went from 5-10% to the majority of their revenue.
The Challenge
The retailer had a profitability blind spot. Each marketplace has its own commission structure, logistics requirements, and return policies, while supplier purchase prices change daily. Without accounting for every cost, the team could not tell which products were profitable on each channel. It discovered month-end losses on products it thought were selling well. Manual pricing across 10+ channels was unsustainable and already outdated when changes went live.
Top challenges:
- Hidden marketplace costs (commissions, logistics, returns) making true profitability invisible
- Daily supplier price changes requiring constant manual repricing across 10+ channels
- No minimum margin protection, discovering losses only at month-end
The Solution
We set up myPricing as their central pricing engine across all channels.
What We Configured
Every cost element was integrated: daily-updated supplier purchase prices, per-marketplace commission tables, logistics and shipping costs per channel, and estimated return/fraud rates per product category. A minimum margin floor of 10% was set globally, with category-specific overrides where higher margins were achievable. BuyBox targeting rules were configured per marketplace, with the constraint that no repricing action can ever breach the margin floor.
The retailer's physical store business declined while online grew. myPricing enabled the full transition by ensuring every marketplace channel was independently profitable, not just revenue-generating.
Key benefits:
- Full cost integration ensuring every sale is profitable on every channel
- Automated repricing with per-marketplace rules and daily price updates
- Minimum margin floor preventing any sale below profitability threshold
The Results
Cost visibility
Partial (commissions only) → Full (commissions + logistics + returns + after-sales)
Pricing management
Manual across 10+ channels → Automated with per-channel rules
Margin guarantee
None (discovered losses at month-end) → 10% minimum floor on every sale
The retailer now operates profitably across all 10+ marketplaces with full cost visibility. Every pricing decision accounts for the true cost of selling on each channel. The margin floor catches situations where aggressive competition would have previously pushed prices below profitability. The team spends zero time on manual repricing and focuses on sourcing new products and negotiating better supplier terms.
See this case explained in a video
Not just for home equipment
Any multi-marketplace seller dealing with complex costs and varying commission rates faces the same profitability blind spot.
- Fashion retailers with high return rates that erode margins differently per channel
- Electronics distributors where daily supplier price volatility requires real-time cost updates
- Any seller expanding beyond 3 marketplaces where manual pricing becomes unmanageable
This case includes Fnac among the marketplaces used by the retailer. See the Fnac and Darty integration for the integration's current scope. This multichannel case includes the Leroy Merlin integration with myPricing among the channels managed using full cost data and a margin floor.
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