How Inverted Pricing Reports Turned Market Data into Supplier Negotiation Leverage

A well-established pharmacy chain in Southern France with both physical stores and an online Shopify store. They sell branded health and beauty products (Avene, Bioderma, Nivea) and had started pushing products to Google Shopping through Google Merchant Center. Their physical business was strong, but their online presence was underperforming.

The Challenge

The pharmacy had three connected problems. First, their Shopify store had low traffic despite local marketing efforts. Second, they initially rejected marketplaces because commission rates seemed too high, limiting their online distribution to their own website. Third, when they started listing on Google Shopping, they discovered their prices were not competitive. They could see competitors on Google Shopping but had no structured way to analyze the competitive landscape, no understanding of where they could compete profitably, and no data to bring to supplier negotiations.

The Solution

We took a phased approach, starting with competitive intelligence before any repricing.

myPricing wasn't just used for repricing. The inverted reports became a purchasing tool. The pharmacy printed market price reports and brought them to supplier meetings to negotiate better terms based on real competitive data.

The Results

The pharmacy used myPricing's inverted reports as a purchasing tool. They identified two groups: products where current purchase prices allowed competitive positioning, and products where supplier terms needed renegotiating. They brought the market data to their suppliers and successfully renegotiated purchase prices on a significant portion of their catalog. With better costs and competitive pricing on Google Shopping, traffic and conversions grew steadily. The web channel now represents 50% of total business for this family-run pharmacy chain. More volume means better supplier leverage, which means better prices, which means more volume.