How a Brittany Retailer Turned Warehouse Walk-Ins Into 25% of Revenue

A home and garden equipment retailer based in Brittany, France, with a 30-year history. The business started as a traditional brick-and-mortar shop selling hardware and garden supplies. As e-commerce developed, they made a strategic pivot to online marketplaces, eventually generating €3M in annual revenue across 10+ platforms with an 85/15 online-to-offline split. The transformation was powered by myFulfillment, which gave them the warehouse management, order orchestration, and shipping infrastructure to operate at marketplace scale.

The Challenge

After years of aggressive online growth, the business identified two converging problems. First, excessive dependency on marketplaces — margins were shrinking, competition was intensifying, and every algorithm change was a revenue risk. Second, local customers had discovered the warehouse location and were showing up to buy directly. What started as the occasional walk-in became a steady stream. But the warehouse had no point of sale. Every in-person transaction required a warehouse team member to stop what they were doing, open PrestaShop, manually create an order, calculate pricing on the fly, and process payment informally. It was slow, error-prone, and disruptive to ongoing logistics operations. Customers waited while pickers fumbled through a system not designed for face-to-face selling. The business was leaving money on the table and creating a poor impression for the customers most likely to become loyal, repeat buyers.

The Solution

myWebPOS was deployed as a lightweight layer on top of the existing myFulfillment infrastructure. Because the warehouse already ran myFulfillment for inventory, orders, and shipping, the POS plugged directly into that stack with no data migration and no new integrations to build.

This business has come full circle: from a traditional shop 30 years ago, to an 85% online business, and now back to physical retail through warehouse walk-ins — but this time with the entire e-commerce infrastructure running behind the counter.

The Results

Walk-in sales grew from zero to approximately 25% of total revenue within the first year. The warehouse became a de facto local shop, reconnecting the business with its original retail identity from three decades ago. The key operational gain: the same team that picks, packs, and ships online orders now handles in-person sales without switching tools or mindsets. A picker can pause a shipping workflow, process a walk-in transaction in 30 seconds, and return to their picking mission. No dedicated retail headcount was hired. The business also gained a strategic advantage: every walk-in sale carries full margin with no marketplace commission, no advertising cost, and no platform dependency. The owner describes it as a channel rebalancing strategy — reducing marketplace risk while building a direct local customer base.