How a Multi-Channel Retailer Replaced Excel Chaos with One-Screen Order Management
Order processing
3-5 platform tabs open → 1 unified screen
Shipping delay
1-2 days late → Same-day
New hire training
3 months → 2 weeks
“We were in the Middle Ages compared to what we do now. Everything is automatic, and people see it more clearly.”
This anonymized home & garden e-commerce retailer grew from a single PrestaShop store to five sales channels in under two years: PrestaShop, Amazon, Cdiscount, ManoMano, and a B2B ordering portal for professional clients. The team of four handled everything -- purchasing, packing, shipping, and customer service. Growth was exciting, but the operational backbone was crumbling.
The Challenge
The fundamental problem was fragmentation. Each sales channel was its own silo. Amazon orders lived in Seller Central, PrestaShop orders in the CMS back-office, Cdiscount and ManoMano in their respective portals, and B2B orders arrived by email. Stock levels were tracked in an Excel file that someone updated 'when they had time.' The result was predictable chaos: overselling on Amazon because Cdiscount sales hadn't been deducted, orders shipping 1-2 days late because they got lost between tabs, and inventory counts that never matched reality. As one team member put it: 'It's chaos... Excel files scattered everywhere and paper sheets left and right.' Training new hires was painful -- it took 3 months for someone to understand all the platforms, all the workarounds, and all the mental rules the team had built over time.
Top challenges:
- 5 sales channels each with separate dashboards and no sync
- Stock tracked in Excel, causing daily overselling incidents
- New hires needed 3 months to become autonomous
The Solution
myFulfillment replaced the fragmented multi-tab workflow with a single order management interface connected to all five sales channels.
What We Configured
Each sales channel was connected via native marketplace connectors. Orders auto-import every few minutes into a unified dashboard with consistent status tracking. The unified stock engine calculates available quantity across all channels and pushes real-time updates -- when a sale happens on Amazon, PrestaShop stock adjusts within minutes. Order statuses flow both ways: when an order is packed and a label generated in myFulfillment, the marketplace is updated automatically with tracking information. Invoices are generated from a single template regardless of channel origin. Priority rules ensure urgent orders (express shipping, B2B same-day) surface at the top of the preparation queue.
New warehouse staff become autonomous in 2 weeks instead of 3 months. The guided workflows replace tribal knowledge with systematic processes anyone can follow.
Key benefits:
- All orders on one screen with automatic status sync to marketplaces
- Real-time unified stock across all channels eliminates overselling
- New hire autonomy in 2 weeks instead of 3 months
The Results
Order processing
3-5 platform tabs open → 1 unified screen
Shipping delay
1-2 days late → Same-day
New hire training
3 months → 2 weeks
The team recovered over 4 hours daily that had been spent navigating between platforms, cross-referencing stock, and manually updating order statuses. Late shipments dropped from a daily occurrence to near-zero -- same-day shipping became the standard. Overselling incidents disappeared because stock was unified and updated in real time. Most surprisingly, new hire onboarding dropped from 3 months to 2 weeks. The guided workflow in myFulfillment replaced the tribal knowledge that had been locked in the original team's heads. As one team member reflected: 'Before, packing an order the same day it was made was hard. After, it's just normal.'
Understand this case in video
Not just for home & garden
Order centralization solves the same chaos for any multi-channel seller, regardless of product category.
- Auto parts sellers across Amazon, eBay, and their own webstore
- Pet supply brands expanding from Shopify to marketplace channels
- B2B+B2C sellers managing wholesale portals alongside consumer marketplaces
- Any business selling on 3+ channels and still using Excel to track inventory
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