How a Multi-Channel Retailer Replaced Excel Chaos with One-Screen Order Management
Order processing
3-5 platform tabs open → 1 unified screen
Shipping delay
1-2 days late → Same-day
New hire training
3 months → 2 weeks
“We were in the Middle Ages compared to what we do now. Everything is automatic, and people see it more clearly.”
This anonymized home & garden e-commerce retailer grew from a single PrestaShop store to five sales channels in under two years: PrestaShop, Amazon, Cdiscount, ManoMano, and a B2B ordering portal for professional clients. The team of four handled everything — purchasing, packing, shipping, and customer service. Growth was exciting, but the operational backbone was crumbling.
The Challenge
Every sales channel operated in its own silo. Amazon orders sat in Seller Central, PrestaShop orders in the CMS back office, Cdiscount and ManoMano orders in their portals, and B2B orders arrived by email. Someone updated stock in Excel 'when they had time.' Cdiscount sales therefore caused overselling on Amazon, orders disappeared between tabs and shipped 1-2 days late, and inventory counts never matched reality. One team member summed it up: 'It's chaos... Excel files scattered everywhere and paper sheets left and right.' New hires needed 3 months to learn every platform, workaround, and unwritten rule.
Top challenges:
- 5 sales channels each with separate dashboards and no sync
- Stock tracked in Excel, causing daily overselling incidents
- New hires needed 3 months to become autonomous
The Solution
myFulfillment replaced the fragmented multi-tab workflow with a single order management interface connected to all five sales channels.
What We Configured
Each sales channel was connected via native marketplace connectors. Orders auto-import every few minutes into a unified dashboard with consistent status tracking. The unified stock engine calculates available quantity across all channels and pushes real-time updates — when a sale happens on Amazon, PrestaShop stock adjusts within minutes. Order statuses flow both ways: when an order is packed and a label generated in myFulfillment, the marketplace is updated automatically with tracking information. Invoices are generated from a single template regardless of channel origin. Priority rules ensure urgent orders (express shipping, B2B same-day) surface at the top of the preparation queue.
New warehouse staff become autonomous in 2 weeks instead of 3 months. The guided workflows replace knowledge held by a few team members with systematic processes anyone can follow.
Key benefits:
- All orders on one screen with automatic status sync to marketplaces
- Real-time unified stock across all channels eliminates overselling
- New hire autonomy in 2 weeks instead of 3 months
The Results
Order processing
3-5 platform tabs open → 1 unified screen
Shipping delay
1-2 days late → Same-day
New hire training
3 months → 2 weeks
The team recovered over 4 hours daily that had been spent navigating between platforms, cross-referencing stock, and manually updating order statuses. Late shipments dropped from a daily occurrence to near-zero — same-day shipping became the standard. Overselling incidents disappeared because stock was unified and updated in real time. Most surprisingly, new hire onboarding dropped from 3 months to 2 weeks. The guided workflow in myFulfillment turned knowledge once held only by the original team into repeatable processes. As one team member reflected: 'Before, packing an order the same day it was made was hard. After, it's just normal.'
See this case explained in a video
Not just for home & garden
Order centralization solves the same chaos for any multi-channel seller, regardless of product category.
- Auto parts sellers across Amazon, eBay, and their own webstore
- Pet supply brands expanding from Shopify to marketplace channels
- B2B+B2C sellers managing wholesale portals alongside consumer marketplaces
- Any business selling on 3+ channels and still using Excel to track inventory
Related articles
The integration used in this case is detailed on the Cdiscount integration with myFulfillment page.
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