How We Built an Omnichannel B2B2C System Connecting Retail Stores to E-Commerce Inventory

A French e-commerce company founded in 2010, acquired in 2023 by a major retail group that owns multiple physical retail stores and a 3PL subsidiary. Before the acquisition, the company ran entirely on myFulfillment for stock management, order preparation, and purchasing. The acquisition changed everything.

The Challenge

The retail group decided to consolidate logistics through its 3PL subsidiary, which runs Mecalux Easy WMS. Warehouse operations therefore had to move away from myFulfillment's built-in WMS. Easy WMS, however, cannot split an order across several warehouses, even though the e-commerce company often needs to do so. The group also wanted its physical stores to order products from the e-commerce inventory and use the e-commerce operation as a central purchasing hub.

The Solution

We redesigned the architecture so myFulfillment manages orders and purchasing while Easy WMS executes warehouse operations.

In-store kiosks and a B2B portal connecting physical stores to the e-commerce central purchasing system, enabling store managers and end customers to browse products and place orders that are fulfilled from e-commerce warehouses.

The Results

Store managers can now order from the central e-commerce inventory in real time. Customers in physical stores can access products that are not normally available on the shelves. myFulfillment retains the multi-warehouse splitting that the external WMS cannot provide. The system currently handles store-to-store deliveries; direct-to-consumer delivery from store orders is planned for a later phase.