How a Hunting Equipment Specialist Sells the Full Warehouse Catalog From Any Store Counter

A well-established French e-commerce specialist in hunting equipment — rifles, optics, ammunition, clothing, and accessories. The company built a strong online reputation in a niche market with deep product expertise and a curated catalog of thousands of references. After sustained online success, they opened a first in-warehouse shop, which performed well enough to justify a second physical location. Today the business operates with approximately 70% of revenue online and a growing physical retail presence.

The Challenge

The fundamental tension of opening physical stores for an online-first business with thousands of SKUs: most of the catalog physically lives in the central warehouse, not on the shop floor. A customer walks into the store looking for a specific riflescope, but only the 20 most popular models are displayed. The item they want exists in stock — but at the warehouse, not at this location. Without an endless aisle system, the salesperson has two bad options: tell the customer to order online (losing the in-person sale opportunity and the relationship), or call the warehouse to check availability and arrange a manual transfer (slow, unreliable, and disruptive to warehouse operations). For a specialist retailer where average transaction values are high and customer trust is everything, losing a sale because of shelf limitations is not just a missed revenue opportunity — it undermines the expertise-driven brand the business has built.

The Solution

myWebPOS was deployed across both store locations with the full warehouse catalog connected to every terminal. The system bridges the gap between physical shelf space and total inventory.

In the hunting equipment market, products range from small accessories to high-value optics and firearms. Customers often want to see one item in person, then order related products from the full catalog. The endless aisle approach turns a small shop floor into access to the entire warehouse.

The Results

The stores effectively offer the same product breadth as the online shop, despite having a fraction of the physical display space. Sales staff no longer turn customers away for out-of-stock items — they place the order on the spot and let the customer choose their preferred delivery method. The cross-inventory capability is particularly valuable for high-consideration purchases in the hunting category: a customer can handle a product in-store, get expert advice from the salesperson, then order related items from the full catalog in the same transaction. For the business, this means physical stores are no longer limited by their square footage — they function as showrooms backed by the full warehouse depth.