How Similar Matching Gave an Organic Cosmetics Brand Competitive Visibility for the First Time

A French organic cosmetics company operating on Magento. They are both a distributor of known brands (Avène, Bioderma, Nivea) and a manufacturer of their own private-label organic products — nourishing creams, essential oils, natural treatments. Their catalog contains around 5,000 SKUs split roughly between distributed brands and own products. They sell primarily through their own website, with products indexed on Google Shopping via Google Merchant Center.

The Challenge

The company had two distinct pricing challenges. On distributed branded products (Avène, Bioderma), standard competitive intelligence worked fine — MyMarket identified other sellers carrying the same products and myPricing adjusted prices accordingly. But on their own private-label products, they hit a wall. Since they're the only seller of their brand, no competitor data existed. The product pages on Google Shopping showed their listing alone. Yet the actual market was full of alternatives — L'Oréal, other organic brands, and smaller local manufacturers all sold equivalent products at varying prices. Customers comparing a '50ml organic nourishing cream' would see all of them. The seller was manually searching Google Shopping for generic terms like 'crème nourrissante bio' and scanning results to understand where they stood. Slow, incomplete, and done every week.

The Solution

We deployed MyMatching in similar product mode for their private-label catalog.

The seller is also a manufacturer. Their private-label organic creams and oils had zero competitive data — not because competitors didn't exist, but because no standard matching tool can find them. Similar matching changed how they price their entire own-brand catalog.

The Results

The seller finally had competitive context for the entire private-label catalog. Products previously priced by gut feeling, using a fixed coefficient on production costs, now had market-based positioning. Some sat below equivalent organic products from larger brands, leaving margin uncaptured. Others were priced above the competitive set, which explained lower conversion. Automated monitoring now flags a new equivalent or price change within the day. Standard matching for distributed brands and similar-product matching for private label provide full catalog coverage.